LYQ
In the past three years, Nike spent on traditional media advertising budget fell 40%, even though its marketing budget in 2011 to a record $2.4 billion. Survey company Advertising Age (Advertising Age) data shows, resistance to g in 2010 years of non-traditional marketing a us $800 million budget, the proportion of total marketing budget in the United States ranked first in the advertisers. "Michael Jordan fire, his shoes also will fire" the time has passed, behind the one reason is that the core of it ─ young people from TV users move to the Internet.
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